Value Creation in International Business: An Sme Perspective
- 作者:Jorma (EDT)/ Nummela,Marinova,Niina (EDT),Svetla (EDT)/ Larimo
- 出版社:Palgrave Macmillan
- 出版日期:2016-11-17
- 語言:英文
- ISBN10:3319393685
- ISBN13:9783319393681
- 裝訂:精裝 / 15.2 x 21.6 x 3.2 cm / 普通級
The edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Exploring value creation in the context of emerging and
developed economies, Volume 2 takes the perspective of small and medium sized enterprises and examines various approaches to value creation in the process of firm internationalization.
Providing theoretical and practical insights, the authors open an intellectual debate into what value is, and how it is created through the internationalization activities of firms. Value
Creation in International Business is a pioneering two volume work intended to provoke theoretical and empirical development in International Business research. Moreover, it is intended
as a bridge between concepts derived from general business firm-level research agendas such as value creation and business model, and internationalization approaches and activities of firms.