TED唯一官方正式授權
TED總裁暨首席策展人
克里斯.安德森 Chris Anderson・著
獻給所有受到TED演講啟示的人……
……這是一本教你如何創造令人難忘的演講的內幕指南。
二○○一年,在TED曾經可能畫下句點的那一天,剛接掌TED的克里斯.安德森用一場十五分鐘的演講,從此徹底改變了TED的命運,那之後,世人把TED當作一個分享各不同領域之思想與點子的獨特交流平臺,這也是影響全球及你我的最佳價值呈現。作為一位逆轉TED命運且確認TED演講模式的關鍵人物,克里斯.安德森認為影響全世界的最佳途徑就是「站出來說話」,因為演講人所說的話以及展現的熱情可以極快速地傳播到全世界。
本書係TED唯一官方版正式授權之成功演講術及說話技巧分享。不僅揭開TED如何起死回生的第一手幕後祕辛。也透過讓TED崛起之第一推手的現身說法,分享歷次成功演講的事前溝通內幕。一場成功且簡短的演講,不僅能夠激動人心,傳播知識,也能在倡導共同夢想的同時,徹底改變聽眾的世界觀,其影響力遠遠勝過任何書寫文字。
本書解釋動人的演講如何創造神奇的力量,並提供全方位指導,教你如何準備一場成功的演講。這沒有什麼成規處方,因為沒有、也不應該有一模一樣的任何兩場演講,但有一些工具可以幫助任何一位演講人。
克里斯.安德森在幕後和所有最能激勵、啟發我們的TED演講人共事過,他分享了一些最受歡迎的演講人所提供的洞察,從如何準備製作演講內容,以及臺上該如何發揮你最大的影響力,書中都有精闢實用的導引指南。這是一本二十一世紀高成效溝通的嶄新手冊,也是任何想要以其思想創造有效影響的人的必讀之作。
* 本書中譯中> 由大塊文化 出版。
In the New York Times-bestselling Ted Talks Chris Anderson, head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks
Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and
science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert.
Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently
asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'.
Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley
and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for
anyone who wants to learn how to prepare an exceptional presentation.