Everybody faces high-pressure situations, and in today’s fast-paced, hypercompetitive world it’s arguably worse than ever. But ace pitching coach Rick Peterson and organization
and leadership expert Judd Hoekstra say our ineffective response to pressure often causes us to perform far below our capabilities.
Peterson has less than a minute to help a struggling athlete performing in front of millions and flip from butterflies to boldness. His breakthrough is to use “reframing” to recast any
situation from a perceived threat or crisis to a positive opportunity. Using dozens of stories from his long career, he and Hoekstra offer six different ways anyone can get a new perspective
that will keep them from striking out when the heat’s on. These techniques are explicitly made applicable far beyond the pitching mound—anyone can learn to outthink their brains with the power
of reframing.