A company’s reputation is one of its most valuable assets, and reputation risk is high on the agenda at board level and amongst regulators. But while most people grasp the critical role that reputations play in an organization’s success and health, fewer understand how swiftly unrecognized underlying risks can surface and destroy a company’s reputation. This book explains the hidden factors that - when they manifest - can both cause crises and tip an otherwise survivable crisis into a reputational disaster. The insights gained will help readers to reduce these risks to their businesses.
Reputations are lost when the perception of an organization is damaged by its behaviour not meeting stakeholder expectations. This clear-sighted guide lays bare the actions, inactions and local ’states of normality’ that can lead to perception-changing consequences and gives readers the insight to recognise and respond to the risks to their reputations. Through case studies and analysis of failures, this hard-hitting guide also applies lessons drawn from behavioural economics to the behavioural risks that underlie reputation risk
This is an essential read for risk professionals, business leaders and board members who need to understand and deal with business-critical threats to their reputation arising from what are largely unacknowledged behavioural risks. This book presents a new framework that will be invaluable for all involved in safeguarding an organization’s reputation.
