Trust, Power and Public Relations in Financial Markets

The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. As the ‘trust strategists’ of the corporate world, responsible for restoring trust after successive crises, the book poses this fundamental question - if PR promotes its expertise in constructing and maintaining trust, how can it side-step its potential role in losing trust in the first place?

The book covers the range of PR activity in financial markets beyond simply investor relations in shares and bond issues, Mergers & Acquisitions and IPOs. PR in the world of finance here comprises a range of activities – from corporate communications for financial institutions, including central banks and financial regulators; media relations and the promotion of financial products and services; to lobbying on behalf of the financial services industry and its trade and professional bodies. The examples used are international in scope – ranging from global financial institutions and trade bodies, to companies located in both developed and developing markets.