Data Doesn’t Lie:Figure Your Success From The FactsFact: Demographics determine the direction of our country—andthey certainly determine the direction of your business.The numbers aren’t going
anywhere; our population will continueto grow and change. You can either choose to ignore the numbers,a detriment to your business, or you can learn to understand to thenumbers.As a leader, it
is key to collect the necessary data to spot prevailingtrends, not only to make the best possible decisions but also toknow what to anticipate with customers for years to come. InBig Shifts
Ahead, John Burns and Chris Porter are sharing theirexpertise in research analysis and consulting so that you may learnstrategies to:Plan your business better.Support your decisions with
facts.Clarify the confusion with the groupings used in this book.
