The Content Planner helps business writers plan, create and publish content to a website. Readers know the importance of publishing frequent, unique content to their blog but they struggle to
take action. Some are overwhelmed at the prospect of brainstorming topics to write about let alone writing and publishing the content. Others are unable to organize their ideas into a viable
publishing schedule and end up publishing nothing. By using an editorial calendar to plan a month of online content in advance, each business will: - save time - build relationships with
customers - write more professionally - share content consistent with the brand - better serve their customers and potential customers The Content Planner provides a structure that focuses each
business on the types of content that support their business objectives. The process also formalizes their plans in a ?pen on paper” calendar to use as a work plan. By knowing what to write
about and when, the writers can take timely action.
