Marconomics: Defining Economics Through Social Science and Consumer Behavior

Marconomics: Defining Economics Through Social Science and Consumer Behavior
定價:3600
NT $ 3,600
  • 作者:BlawattKen R.
  • 出版社:Emerald Group Pub Ltd
  • 出版日期:2016-08-03
  • 語言:英文
  • ISBN10:1786355663
  • ISBN13:9781786355669
  • 裝訂:精裝 / 15.2 x 22.9 x 3.2 cm / 普通級
 

內容簡介

Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model.
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