As we face times of rapid social and technological change, the future may seem like a horizon approaching too quickly. In a few years, almost everything will be different: what we do, how we
do it, and why we do it; how we produce and consume; how we conduct research; how we teach and learn; how we share information, communicate, and cooperate; how we work—and how we live. How do
we deal with these dizzying transformations in business, politics, and society? As management expert Fredmund Malik shows, great changes also open up great possibilities, pushing aside the
old and creating opportunities for the new. Management, as Malik understands it, is the task of taking advantage of these possibilities. This book is a call to clear-sightedness and personal
courage among all managers and leaders. It is a chart for navigating the Great Transformation21, Malik’s paradigm for understanding this new world; it is a chart for navigating the future as
an open horizon.
