• Let’s celebrate! 2007 is the Cat in the Hat’s 50th Birthday!
• Follows on from the successful publication of the Dr. Seuss rebranded programme
• On-going marketing and PR campaign to mark this exciting event!
• Blanket press coverage across all media
• Stunning POS material and birthday party event kits available
• The Cat in the Hat is an evergreen favourite character and the branding will enreu mass appeal
• Half a billion Dr. Seuss books sold worldwide
• Educational books that will appeal to kids and parents alike
• 116,000 copies sold of A Fly Went By to date
