• 2004 is the Seussentennial (100 years since the birth of Dr. Seuss)
• On-going PR and marketing campaign to mark this anniversary – library and bookshop birthday parties, blanket PR coverage, celebrity events
• Links with Macmillan Cancer's Hat Week in September 2004
• Flash-mobbing events in June 2004
Cross-promotions with UIP on the film 'The Cat in the Hat' film
• More brand awareness with 'The Cat in the Hat' VHS/DVD out August 2004
• Over half a billion books sold worldwide
• One of the UK's top ten favourite authors
• Dr. Seuss makes reading FUN!
• The bright new cover design incorporates much needed guidance on reading levels
• For 3-6 year olds
