• Mix edition of this evergreen title in the new ‘Essential Seuss’ range
• The Lorax movie will be out in July 2012, with several cross-promotional opportunities with Universal
• Aim to promote around World Earth Day
• Use green message and look for eco-friendly brand partnerships
• Use Lorax movie as spearhead for Seuss promotion
• 600 million Dr Seuss titles have been sold worldwide, translated into 17 languages and distributed in 95 countries.
• The dedicated website with Seussian activities (Seussville.com) has 6 million visitors per year.
• The Cat in the Hat has 80% consumer awareness in the UK, and 89% awareness in the US.
• Dr Seuss is worth ＄100 million in annual retail sales and ＄480 million in theatrical box office sales.
