Bay Area in 2015 is based on a survey of 701 adults in the Greater San Francisco Bay area that was conducted during February 2015 as a companion to a national survey, ULI’s America in
2015 report. It analyzes the housing, transportation and community preferences of residents in the Greater San Francisco Bay Area. Among other preferences, the survey found that the majority
of Bay Area residents prefer neighborhoods that are walkable and would like to see more bike lanes built in their communities. Bay Area residents are also more interested in apartment living
than the rest of the nation. Despite having doubts about whether they can afford to buy a home–only 40 percent say they are “very confident” they will be able to buy the home they want in
five years–aspirations remain high, with 70 percent of Bay Area residents saying they expect to own their home in the next five years.
