＂Almost all (if not all) textbooks used in business students’ first course in microeconomics are designed with undergraduate economics majors or first-year PhD students in mind. Accordingly,
business students, especially MBA students, are often treated to a course in intermediate microeconomic theory, full of arcane mathematical explanations. The applications in such standard
textbooks deal mainly with the impact of social or government policies on markets, with little discussion of how real-world managers can use microeconomics to make better decisions within their
firms in response to market forces or how market forces can be expected to affect firms’ institutional and financial structures＂--
