Etsy is one of the world’s largest and high-selling marketplaces for handmade and second-hand items. In 2014, the shops of Etsy realized sales of 160 million per day. Thus, Etsy is an excellent
chance for people that want to be self-employed with making their products.Positive reviews are a central success factor for every shop and especially in an environment where no standard
products are offered, but self-made, often individual products. Unfortunately, it is much easier to receive negative reviews than positive ones. Those who, however, take a few aspects into
account and not only serve the customers but excite them, have the tool to make sales explode.After his much-noticed first book on the topic Etsy, the Etsy expert Olav Kalt now publishes the
first volume of his Olav-Kalt-cheat-sheet in which he provides important information for a successful shop as a pragmatist for pragmatists. While the information is customized for the structure
of an Etsy shop, it is mostly also applicable to other online shops.
