Challenging the idea that European fashion is the basis of all other fashion systems, this volume consists of 10 essays on modern fashion traditions from different geographical areas,
disciplines, and a cross-cultural perspective. Fashion scholars from Europe, Australia, Japan, India, and the US aim to challenge Eurocentric and ethnocentric views, the idea that fashion
outside of the West is a recent phenomenon or a result of globalization, and assumptions about non-European and European fashion, and to acknowledge fashion systems around the world and provide
a place for developing alternative, inclusive frameworks to analyze it from a global perspective. They discuss fashion in Japan and China; the use of local cultural heritage in the construction
of fashion identities in India and Australia; self-Orientalism in Turkey and Morocco as a way to establish a design identity by adopting a Western gaze; and the relationship between the local
and the global in South Africa and Bhutan. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
