Corporate Communication
定價：6930 元
NT $ 6,930
- 作者：Argenti，Paul A.
- 出版社：Baker & Taylor Books
- 出版日期：2015-10-01
- 語言：英文
- ISBN10：007340327X
- ISBN13：9780073403274
- 裝訂：平裝 / 19.7 x 23.5 x 1.3 cm / 普通級 / 再版
內容簡介
Shows the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.
This book provides the opportunity to participate in real decisions that managers had to make on a variety of real problems.
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