The book will concentrate on the investment style of Business Perspective Investing, as practiced by Benjamin Graham and Warren Buffett. It will take the reader through the realisation that the
thought process involved when buying shares in a company is no different to buying the company in its entirety. Beginning with how to assess the quality of a business, it will explain and
illustrate with examples what to look for in company accounts, how to determine the value drivers of a business, the strength of its franchise and how to interpret key financial ratios and
performance indicators. It will discuss the ideal characteristics of a business worthy of investment so that the reader will develop a mental checklist of what to look out for. Next, the book
will set out a number of valuation methods to determine the likely economic worth of a company. It is against this estimate that a judgement can be made as to whether the share price offers
good value. The book will conclude with thoughts on portfolio construction, in particular Focus Investing, where a concentrated approach is taken, and legitimate reasons for deciding to sell a
holding. Throughout, the emphasis will be on the methodology used to manage the Sanford DeLand UK Buffettology Fund.
