In this book, author Edward F. McQuarrie presents readers with three essays that examine various aspects of contemporary consumer behavior on the Internet. The first essay examines the world of
blogging and megaphone effect of cultural capital, thought leadership, and content generation. The second essay examines the effect of Yelp, consumer reviews, and the ongoing persistence of
word-of-mouth as the most trusted form of advertising. The third and final essay examines Pinterest and its unique ability to make the public private. Edward F. McQuarrie is a faculty member of
Santa Clara University in California. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
