There’s far more to vintage soccer programs than optimistic manager’s notes, unreliable team sheets, and grudging opposition "pen pictures." Before the era of the standardized corporate
brochure, every club’s program had a different, unique personality, and played its part in the precious ritual of going to the match. Last weekend’s action shots provided a foretaste of the
excitement; the A-Z score sheet provided a live lookout on the rest of the League, while "At Home With. . ." provided a peephole into a star’s domestic life. Remember the allure of the
Souvenir Shop ads? Football League Review center spreads? "Girl of the Match?" From the "ground picture" cover era through the "groovy" and "color action" phases to the dawn of clipart,
programs from our nostalgic 1960s-1990s Golden Age amount to a (slightly crumpled) pocket history of graphic design. Packed with pictures and memories,Fully Programmed offers an
irresistible window back into more innocent times.
