Sports Business Management: Decision Making Around the Globe
will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.Foster and O’Reilly present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations – including the Olympic Games, FIFA World Cup, US Major League Baseball and more – the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, there are also around 50 Harvard/Stanford case provided with the book, along with case notes for instructors.
This is an ideal textbook for upper level undergraduate and graduate students of sports business and management, fully supported with a companion website featuring Powerpoint slides, test questions, teaching notes and other tools for instructors.
