Based on data from participant observation and 70 interviews with industry professionals in the US and Japan, this volume analyzes the history, structure, and practices of the American manga
publishing industry and its role in the transnational production of culture and the domestication of Japanese manga for the US. It explores how the transnational cultural production process
works and what its consequences are, demonstrating that the manga publishing houses and their networks of production involve both cooperation and conflict. It discusses scholarship on the
production of culture, particularly manga and other categories of trade book publishing, and the structure of the American manga publishing industry; the larger Japanese and American contexts
of book publishing and the history of manga publishing in the US; the motivations behind the founding of manga publishing companies and the art of licensing; the laborers involved, such as
translators, editors, and letterers; the new models of publishing, including fan-funded publishing, web aggregation, iPad/iPhone books, and locally produced original global manga titles; and
how the intervention of the publishing industry creates a process of domestication that makes manga less Japanese and more American. Annotation ©2016 Ringgold, Inc., Portland, OR
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