A critical critique, this poem comments on the obsession of newness in a society that is consumer-focused. The repetition of the piece submerges the reader into a nearly trance-like state,
only to veer off course with a lightning bolt jolt into a brand new vision of new: new objects, new technology, new places, new people, and new love. The poem embodies the rush it examines, a
spinning descent into a world of brand-new objects.