The rewarding value-delivery process does not rely only upon the effort of an organisation or its entrepreneur. Stakeholders, the most important associates of a value-delivery network, and
their significant contributions are certainly required for a win-win outcome. Entrepreneurs need to be concerned for various cross-functional issues, where they and their stakeholders face
challenges, mutually utilise opportunities and create value. Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation
potentials to co-create value, in association of the key stakeholders. This book systematically discusses how entrepreneurs influence these collaborative initiatives to encounter the
challenges, and co-create value to prosper in the markets of the 21st century. The chapters collectively constitute the entrepreneurial co-creation concept by analysing how entrepreneurs
influence their stakeholders to work interdependently towards multifarious goals and to mutually create value that ensures a sustainable business performance, with a feasible socio-economic
impact.
