Written by a prolific author in the communication field, this is the second edition of a how-to guide for producing radio dramas when their primary purpose is causing listeners to change
behaviors or community values about health and safety topics. While the work has applications in the US, it is most widely used in developing nations to communicate with popular audiences about
topics such as safe drinking water, well-baby care, and the treatment of people with HIV. The author has worked in the field in 60 countries in Asia, Africa, and Latin America. The book is
divided into three sections. The first describes what behavior-change radio drama is and how to develop programs and serials using a workshop process with feedback from test audiences in the
target group. The second is addressed to program managers who want to create radio dramas. The third is addressed to people who want to write the scripts. The format is practical and clearly
written. Photographs of the process from many nations, section headings with bullet points, and sample documents and scripts are provided throughout the book. Appendices offer such material as
sample questions for test audiences. Much of the step-by-step guidance here is adaptable to Web-based videos or other short formats used for the same goals. Annotation ©2015 Ringgold, Inc.,
Portland, OR (protoview.com)
