Creativity has been measured in a variety of ways in music, art, and increasingly in technology. The level of realism, high-resolution graphics, and interactivity in contemporary video games have become benchmarks for modern-day creativity. Creativity plays a critical role in the game development process, and also extends to the game play experience both for leisure and in educational applications. This book synthesizes current research on creativity as it relates to video games, both from the developer standpoint and user standpoint. Creatively designed games not only result in more user engagement, but increasingly can result in user interest in modifying code, extension of gameplay space outside the game, and creative user strategies for "cheating’ the game.
