＂Learn how to influence others and get your own way more often Wouldn’t it be great if you could get the pay rise you’ve asked for, win the business you’ve pitched for or get that job you so
desperately want? Well, with this book you can learn how to getinside the head of the person making the decision and find out exactly what is it that’s going to get them to say yes! Persuade
explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate
ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade: Is written in Phil’s trademark humourous,
yetwell-researched style Draws from scientific and psychological sources Is delivered in short, accessible, bite-sized chapters ＂--
