This plain-language overview for students and practitioners in business reports on the advantages of doing business in emerging markets, India, Argentina, South Africa, and Indonesia, and
explains how they will challenge established markets in the future. Examples are given from around the world, with one chapter devoted to the competitive strategies of firms in China. Case
studies profile real companies such as FEMSA from Mexico, Wipro from India, GEA from Colombia, and Aramex from the United Arab Emirates. The book offers guidelines for dealing with large,
small, family-owned, and state-owned companies from emerging markets. It features chapter-opening overviews, summary tables, process diagrams, b&w maps, case boxes, and a glossary.
Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
