The Rise of the Consumer in Modern China

Ning (global studies, Arizona State U.) examines the Chinese urban consumption system and the evolution of the ideological concept of consumption by analyzing governmental documents using a qualitative research methodology. After setting out his theoretical viewpoint, research framework and methodology, he covers the institutional arrangement of the ascetic society, asceticism in the main structure of society, transformation towards a consumer society, and the transformation of the social structure and the rise of consumerism. This is a paperbound reprint of the 2013 clothbound edition. Distributed in the US by ISBS. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)