Small Business Sales for Dummies

Small Business Sales For Dummies is designed to become the standard reference and authoritative guide to every aspect of sales for the owner/operator, CEO, GM and sales manager of a small to medium-sized business. The book will address every aspect of the overall selling effort spanning from staffing to day-to-day sales processes to sales management to customer service. The focus will be how to optimize all of these processes in order to accelerate and sustain profitable sales growth through shorter customer decision cycles and improved customer satisfaction.