Authors Zarantonello and Pauwels-Delassus present students, academics, researchers, and marketing professionals working in a wide variety of contexts with an examination of various measurements
applicable to brand management in a variety of markets and settings. The authors have organized the main body of their text in thirteen chapters devoted to brand identity and brand image, brand
associations, brand personality, and a wide variety of other related subjects. Lia Zarantonello is a faculty member of the University of Bath School of Management in the UK. Vronique
Pauwels-Delassus is a faculty member of the Catholic University of Lille, France. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
