Google Analytics Breakthrough: From Zero to Business Impact

Google Analytics Breakthrough will provide a complete, end-to-end learning experience for all aspects of Google Analytics, including implementation, configuration, and reporting, and will cover core competencies, hidden features, common gaps and pitfalls, and next-generation tracking and analysis strategies with Google Analytics and supporting tools. The breadth and detail of topics, the expert tips and perspectives, and the visual and action-oriented format will combine to make this book a unique and valuable resource for effective Google Analytics instrumentation and reporting.