Paley offers a handbook and reference guide for managers wanting to put a turnaround plan in place before having to wrestle with a competitive crisis. The book is organized into four sections.
"Developing a Turnaround Business Plan," contains advice for identifying root causes of a competitive crisis; preparing the organization for a turnaround through a top-to-bottom planning
system; and preparing a strategy that develops a direction for the company. "Activate Change Strategies" lays out leadership techniques and essential components of both a defensive campaign and
an offensive campaign. "The Essential Elements of Turnaround Strategies" discusses: bold action versus a cautious approach; a concentration versus a dispersal strategy; indirect versus direct
strategy; and valuing surprise and speed. "Secure Competitive Advantage and Preserve Success" offers guidelines for pretesting a plan’s effectiveness. Annotation ©2015 Ringgold, Inc., Portland,
OR (protoview.com)
