How does a speaker improve from pretty good to great? Speech coach Stephen Williford shows you how in his transformative book, Show and Tell: Lessons from a Speech Coach - Replacing Pretty Good
With Passion.Williford asserts that great speakers show passion, causing the audience to forget they are listening to a speech. “Great public speaking is a learned skill that equips you to
reach goals you otherwise might not reach,” Williford says. “It enables you to articulate your feelings.”With a Bachelors degree in Speech and a Masters degree in Communication Psychology,
Williford is known for writing speeches for leaders like Fred Smith, the founder and chairman of FedEx.“This method of preparation, practice and passion,” says Williford, “propels your speech
to the next level. You replace a pretty good speech with passion!”
