中國繼唐朝之後最大經濟文化崛起,關心全球趨勢的你,
不可錯過的強國第一手觀察!
不可錯過的強國第一手觀察!
2014年9月,中國電子商務龍頭阿里巴巴在美IPO,募資金額高達250億美元,一舉創下美國史上最大規模上市紀錄,而這驚人成績,也讓全球數以百萬計投資人納悶:到底中國這些實力強大的新企業,將為全世界帶來怎樣的破壞浪潮?
阿里巴巴,正是中國這波企業革命浪潮之一。一夕之間,其創始人馬雲就如新興的企業偶像一般,開始出現在之前臉書創辦人馬克.佐伯格也曾露臉的雜誌封面上。而其後,馬雲的許多中國後進者,如百度、騰訊、小米創辦人,也一一成為媒體寵兒。
過去20年,前所未有的創業熱潮,已將中國從一封閉、計畫經濟體系,轉為世界經濟強權。但中國崛起,對全球政經究竟有何意義?知名策略顧問專家,同時也是本書作者Edward Tse,運用其在中國20年的第一手工作經驗,再加上獨家專訪與案例探討,深度解析中國企業最令世人好奇的秘密:
2005年,聯想僅是中國一間販賣個人電腦的小公司,但如今它不但是全球最大PC銷售商,也是全球第三大智慧型手機通路。為何中國企業能成長得如此快速?
•中國文化如何形塑這些企業的發展策略?其他企業是否也能複製這些經驗?
•資本企業如何在共產體制內存活甚至茁壯?為何騰訊總裁馬化騰能在身為全國人大代表的同時,還能經營線上遊戲與社群網路的龍頭公司?
•中國企業大肆購併全球企業之舉,將會對世界經濟帶來什麼威脅?
正如作者所言,中國已走上復興之路,中國企業崛起,將在接下來的十年甚至更長遠的時間影響全球經濟。這些中國企業將如何撼動全球景氣,是關心世界趨勢的你,不可錯過的一本經典巨著。(文/博客來編譯)
An inside look at the game-changing men and women behind Alibaba, Baidu, and other rapidly emerging Chinese companies.
Over the last two decades, Chinese entrepreneurs have launched 40 million businesses, an astounding feat in a country that was hostile to private enterprise for decades. Some of those startups have now become world-class giants, such as Jack Ma’s Alibaba Group, China’s top internet company, which recently had the largest IPO in history. Others include Pony Ma’s online games and messaging business, Tencent, which is now the world’s third largest internet company, and Ren Zhengfei’s Huawei Technologies, the world’s leading manufacturer of telecom network equipment.
Edward Tse uses his expertise and exclusive access to show what’s really going on with these and other Chinese powerhouses, such as Lei Jun’s Xiaomi, maker of “low-cost, suspiciously iPhone-like smartphones,” and Robin Li’s Baidu, often called the Google of China. Tse delves deeply into case studies of these leading Chinese companies, and shows what makes them so innovative and worthy of study by businesspeople around the world.
These success stories create a mixture of fear, anxiety, and intrigue for the international business community. Will Chinese entrepreneurs eventually overtake the world’s largest companies? How should their competitors respond to them in productive ways? Is it possible to compete with them in global markets while working with them on global issues? Tse answers these and many other important questions.