Carney, a journalist, communications specialist, and author in Canada, and Lymer, an editor in educational publishing in Canada, offer a textbook on public relations and marketing
communications in Canada. It contains 16 chapters by public relations and communications specialists from the country on the role and history of public relations there, legal issues, ethics,
and communications theory and applications; the role of marketing communications, research methods, and planning; and public relations and marketing communications elements: writing,
advertising, proactive media relations, digital communications, government relations, internal communications, and crisis communications. Distributed in the US by Wayne State University Press.
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