Julian presents students, academics, researchers, and professionals working in a wide variety of contexts with a collection of academic essays and articles that explore the contingency theory,
internationalization process theory, agency theory, transaction cost economics, industrial organization theory, network theory, and resource-based theories of export marketing. The seventeen
contributions that make up the main body of the text cover a variety of related subjects, including pricing capabilities, the impact of globalization drivers on strategy-performance
relationships in international markets, the impact of strategic orientations on export marketing strategy, and others. Craig C. Julian is a faculty member of Southern Cross University,
Australia. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
