Brand Builder Workbook

Brand Builder Workbook
定價:1485
NT $ 1,485
  • 作者:MickelsonPamela L.
  • 出版社:Baker & Taylor Books
  • 出版日期:2012-01-31
  • 語言:英文
  • ISBN10:1887229469
  • ISBN13:9781887229463
  • 裝訂:平裝 / 21.6 x 27.7 cm / 普通級
 

內容簡介

Entrepreneurs and brand-builders--they provide one of the most critical ingredients for the American economy--growth. The book is an outstanding tool for helping you develop the critical skills needed to deliver that growth--by building businesses and building brands. At the core of the Brand Builder Workbook is the simple yet powerful Brand Building Matrix: Business Goals, Target, Message, and Message Windows. The author presents step-by-step guidance for building a powerful marketing communications platform.
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  1. 新書
    $1485