This text explains how to start, develop, and manage a global venture. It covers the importance of international entrepreneurship, globalization and the international environment, the impact of
culture, and the global monetary system; entering the global market, including selecting business opportunities, developing a business plan, and international legal concerns; and managing the
enterprise, including alternative entry strategies for the selected market, global marketing and research and development, human resource management, and implementing and managing a global
entrepreneurial strategy and venture. This edition has more on culture, new global case studies, new profiles of entrepreneurs, and new coverage of virtual teams. Annotation ©2015 Ringgold,
Inc., Portland, OR (protoview.com)
