內容簡介

In the context of digital communication and globalization, researchers of business, communication, ethics, and other fields explore how corporate managers communicate that a corporation is socially responsible. The topics include the rhetorical citizenship of corporations in the digital age, insights from Internet contagion and contingency theory into how activists shape corporate social responsibility, using social media for corporate social responsibility communication and engaging stakeholders, and digital reflections of pharmaceutical companies and their corporate social responsibility communication strategies. Distributed in North America by Turpin Distribution. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
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