This book considers the role of everyday spoken and written language in international business at various organizational levels and areas, including marketing, human resource management, and
foreign operation modes, as well as the role of the individual manager and employee, and the role of language in furthering or impeding global expansion. It also discusses the ways translation
is handled in a business context, its demands and costs, and its effects on the operations of firms; the language effects of global expansion, with a focus on the individual and organization
and how language affects the internal function of firms in terms of organization structure, headquarter-subsidiary relationships, communication, and knowledge transfer; the role of language in
network development; and the formulation and implementation of a language strategy. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
