Small Business Management: Entrepreneurship and Beyond

Small Business Management: Entrepreneurship and Beyond
定價:13198
NT $ 13,198
  • 作者:HattenTimothy S.
  • 出版社:South-Western Pub
  • 出版日期:2015-01-01
  • 語言:英文
  • ISBN10:128586638X
  • ISBN13:9781285866383
  • 裝訂:精裝 / 20.3 x 25.4 x 2.5 cm / 普通級 / 再版
 

內容簡介

Small Business Management provides a balanced introduction to both entrepreneurship and small business management, with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues, including global opportunities, service, quality and technology, are highlighted throughout the text.
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