Marketing scholar Ekinci explains how to create questionnaires for conducting research in business and management that will gather accurate and useful information. The questionnaire is the most
popular method of data collection within these fields, he says, and should be designed to ask repeat and specific questions through face-to-face interviews or by other means such as online or
by telephone. It should also be designed so that researchers can easily see the relationship between answers to different questions by the same respondent and between answers to the same
question by different respondents. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
