Strategic Challenges for the Base of the Pyramid

Business scholars report on research into possibilities for small-scale business to help alleviate poverty among the world’s poorest people that large projects are failing--an approach called Base of the Pyramid. The idea is to treat the poor not as victims but as potential entrepreneurs and value conscious consumers. They cover the Base of the Pyramid, cross-sector collaborations, building trust, innovation, scaling challenges, and next steps in research and practice. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)