＂Moroccan garment design and consumption have experienced major shifts in recent history, transforming from a traditional craft-based enterprise to a thriving fashion industry. Influenced by
western fashion, dress has become commoditized and has expandedfrom tailoring to designer labels. This book presents the first detailed ethnographic study of Moroccan fashion. Drawing on
interviews with three generations of designers and the lifestyle press, the author provides an in-depth analysis of the development of urban dress, which reveals how traditional dress has not
been threatened but rather produced and consumed in different ways. With chapters examining themes such as dress and politics, gender, faith, modernity, and exploring topics from craft to
e-fashion, this book will be essential reading for students and scholars of fashion, anthropology, material culture, sociology, cultural studies, gender studies and related fields＂--
