The "Who" of Successful Commercialization of Innovations: An Empirical Analysis of the Influence of Stakeholder Integration on I

This book presents a dissertation related to fields of innovation research, innovation management, and entrepreneurship. The dissertation deals with product commercialization as part of the innovation process in the consumer goods industry. The study focuses on stakeholders who play specific roles in the innovation process, especially during the commercialization phase. The study develops a new conceptual model for the commercialization of innovations and describes a stakeholder-focused approach for successful innovation commercialization. Distributed in the US by ISBS. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)