Importing, exporting, buying or selling parts and services‚ businesses of all kinds, including start-ups and small businesses, are becoming more active outside their home countries--often by
necessity.
If you want to take your business global, you must do your homework, get advice, make connections, and be aware--and wary--of the risks you face. Every element in your original business plan
will need to be reconsidered as you target international markets.
International Business Basics, the sixth title in the best-selling Crash Course for Entrepreneurs series, gives you the vital information and insights you need to:
- Learn about cultural issues
- Successfully enter new markets
- Ensure you get paid and are protected
- Make the most of support from trade and governmental agencies
- Secure funding
- Deal with real estate and logistics
- Capitalize on immigration trends
- Manage at a distance
- Open your mind to being flexible, creative, and resourceful in the face of sometimes puzzling and ever-changing challenges
Learn from the successes and mistakes of these serial entrepreneurs who have real-world experience in many diverse countries and business sectors. International Business Basics will
reduce your learning curve and help you succeed, even in your first stages!
