Ruttenburg, co-founder of an advertising agency in Israel, and Maital, a researcher, author, and editor in Israel, offer tools for creativity. They discuss how the brain operates like a
computer; how imagination is key to creativity and unlocks possibilities; how to zoom in on creativity, zoom out to find alternatives, and zoom in again to evaluate each idea; examples of
disruptive innovators and their creativity skills in music, art, business, food, transportation, health, movies, space exploration, theater, education, advertising, technology, and electronics;
10 exercises for a creative brain; and the research on creativity. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
