Entrepreneurship in a Global Economy

This book has been envisaged as a full-fledged textbook on Entrepreneurship written from the point of view of a practitioner rather than an academic. There are very few such books, if any, as they are either too theoretical to be useful guides for the would-be entrepreneur; or they are too empirical to be useful as textbooks for students. The book contains all the basic knowledge elements that any existing or would-be entrepreneur would need. The book is written in a typical “non-academician� writing style that emphasizes the practical over the theoretical, and attempts to bring out valuable learning outcomes from practical experiences for the successful conception, management and growth of enterprises in today’s globalized world. It is therefore as relevant to the practicing or aspiring entrepreneur as it is to a business management student taking a course in entrepreneurship.