＂Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a
competitive business strategy through to forecasting sales volume and value. The new edition includes new material on the 7 Ps of Marketing, coming up with a winning business idea, strategies
for planning growth, and reviewing product or service propositions. Featuring new and updated case studies of real life entrepreneurs, and online resources, this book takes a practical approach
to topic of business planning for new venture creation and development＂--
